Badsound

Ford | Born to Build

Commercial · Directed by Jared Malik Royal

Badsound: Sound

Ford | Born to Build — commercial poster

Credits

Director
Jared Malik Royal
Agency
Wieden + Kennedy New York
Creative Directors
Dan Peters, The Grim Reifer
Cinematographer
Dan Kniazi
Lead Creatives
Matt Simpo, Alice Chiapperini
Art Director
Julia K. Mueller
Copywriter
Daniel Kovalev
Partnerships Director
Kate Tedford
Strategy Director
Kat A. Miller
Account Lead
AB Paige, Megan Huu
Agency Producer
Sami Kianna
Editor
Giovanni Pautran @ Joint NYC
Colorist
Nick Metcalf @ Rare Medium
VFX
Preymaker
Sound
Nikolay Antonov @ BAAADSOUND, Synclastique, Nic Sch
Photographer
Vu Hlandes
Production Designer
Cin TV

More Commercial work

{{ lc.ch }}
Film Commercial Music Video Press About
{{ muteLabel }}
← Back

{{ cur.title }}

{{ press.quote }}
— {{ press.attribution }}
{{ cur.title }} {{ cur.title }} {{ cur.title }} {{ cur.title }}
{{ cur.title }} {{ cur.title }} {{ cur.title }} {{ cur.title }} {{ cur.title }}
Close ✕
{{ cur.title }} still {{ cur.title }} still {{ cur.title }} still
{{ cur.title }} still {{ cur.title }} still {{ cur.title }} still {{ cur.title }} still
Credits
{{ cr.role }}{{ cr.name }}
Festivals & Awards
{{ l }}

Press

{{ n.headline }}

{{ n.desc }}

{{ n.desc2 }}

{{ n.date }} Read More
{{ n.headline }}
{{ g.headline }} {{ g.headline }}
{{ g.date }}
BADSOUND Reel 2020–2025
Reel 2020–2025
Studio portrait

Badsound is a Berlin-based sound post-production and music studio founded by Nikolay Antonov. For over a decade, we’ve shaped the sound of film and advertising, from sound design and re-recording mixing to original music.

Our films have screened at Sundance, Berlinale, NYFF, Tribeca, Locarno, IDFA, IFFR and many more festivals. In advertising, we’ve worked with Nike, Jordan, Coca Cola, Louis Vuitton, Ralph Lauren, Gucci, Netflix, Amazon, Bumble, and Oura, earning a Webby People’s Voice Award and an ADC Bronze for Best Use of Sound and Music, among other accolades.

Beyond sound and music, we work as post producers and supervisors, guiding projects from the first script draft to the premiere.

Awards ▾
{{ aw.y }} {{ aw.n }}
Film Festivals ▾
{{ fest.edLabel }} {{ fest.n }} Official Selection

Legal

Information collected from visitors

Like most websites, our hosting provider automatically stores server log files when you visit. These include your IP address, browser type, operating system, referring page, and the date and time of your visit. This data is used only to deliver the site securely and fix technical problems, and is not combined with other data. Legal basis: our legitimate interest in running a secure website (Art. 6(1)(f) GDPR).

Hosting

This website is hosted by Netlify, Inc., 512 2nd Street, San Francisco, CA 94107, USA, which processes the log data above on our behalf. Transfers to the USA are covered by the EU‑US Data Privacy Framework.

Contacting us

If you email us, we store your name, email address and message only to answer your enquiry. We do not sell, rent or share this information with third parties. Legal basis: Art. 6(1)(b) and (f) GDPR.

Cookies

This website does not use its own tracking or advertising cookies. You can block or delete cookies in your browser settings at any time.

Embedded videos (Vimeo)

This website shows videos hosted by Vimeo.com, Inc., 330 West 34th Street, New York, NY 10001, USA. When you open a page with an embedded video, your browser connects to Vimeo’s servers, which may receive your IP address, device information and the page you visited. Videos are embedded with Vimeo’s “do not track” setting enabled. Transfers to the USA are covered by the EU‑US Data Privacy Framework. Legal basis: our legitimate interest in presenting our work (Art. 6(1)(f) GDPR). For details, see vimeo.com/privacy.

Your rights

You have the right to access, correct, delete or restrict the processing of your personal data, to object to processing, and to data portability. To exercise these rights, email us at hello@badsound.de. You may also complain to a data protection authority, for example the Berlin Commissioner for Data Protection and Freedom of Information.

Changes

We may update this policy as the website changes. Last updated: October 2026.